About

Brent LaRue

I'm a product designer. I've spent over ten years designing for construction teams, patients and clinicians, in enterprise software and regulated healthcare, where the problems are hard and the stakes are high. That's where I learned to design for complexity, and it's what I'd bring anywhere.

I co-founded Circle Medical through Y Combinator (S15). We grew it to a $114M revenue run rate on $12M in primary capital, serving 400,000 patients across 32 states. It later sold a majority stake to WELL Health Technologies.

Three things I learned building Circle that shaped how I think about this space:

Healthcare waste is real, but it's not where people think it is. Every "simple automation target" we tackled (billing and coding, support triage, insurance verification) turned out to be six interlocking problems wrapped around clinical, legal, and operational dependencies. The waste is organ fat, not belly fat. You can't just cut it out. You need imaging first.

AI doesn't replace complexity. It navigates it. When we automated 45 support roles in 8 weeks during a crisis, it worked because we understood every upstream dependency, every conditional workflow, every edge case. The technology was the easy part. The diagnosis was the hard part.

Small teams with the full picture outperform large teams without it. A $114M revenue run rate on $12M in capital isn't an accident. It's what happens when the people building the product also understand the clinical workflows, the business model, and the regulatory constraints, and can hold all of it in their heads simultaneously.

That last point is increasingly what I think about. The boundaries between engineering, product, design, and operations are dissolving. The builders who thrive now are the ones who hold the whole vision and can execute across all of it. That's where my non-linear background (design, product, founding, operations) becomes a compounding advantage rather than a scattered resume.

I also co-founded iollo (YC S22), a metabolomics biotech startup. Before Circle, I was a 2012 Olympic semi-finalist in the 400m hurdles, an experience that taught me more about sustained intensity, discipline, and performing under pressure than anything else in my life.

Right now I'm in Zürich, talking with founders and product teams about what's next, whether that's joining a team as a designer or building something of my own. Health and AI are where I've spent the most time, but they aren't the only places I want to work. What matters more is a hard problem, a high bar for craft, and the right people to build with.

Brent LaRue competing at the 2012 London Olympics
Before all of this

400m hurdles at the 2012 London Olympic Games

Athletics was my first love, and competing at that level taught me things about discipline and pressure that still shape how I build.

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Tools I use

  • Figma
  • Claude Code
  • Cursor
  • Adobe CC
  • Brain (Personal Gbrain/LLM Wiki)
  • Notion
  • HTML
  • CSS
  • Storybook
  • Midjourney
  • UserTesting
  • Webflow (RIP)